Privacy policy

Second Serve (Pty) Ltd (“By Serve”, “Sèrve”, “we”, “us”, “our”) is committed to protecting your personal information and ensuring a safe, transparent, and trustworthy shopping experience. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or purchase our products.

By using our website, you agree to the terms outlined in this Policy.

1. Information We Collect

We collect the following types of information:

1.1 Personal Information

When you make a purchase or create an account, we may collect:

 

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely by third-party providers)

1.2 Order & Transaction Information

Details related to your purchases, order history, returns, communications, and support requests.

1.3 Device & Technical Data

Including:

 

  • IP address
  • Browser type
  • Device information
  • Cookies and tracking technologies
  • How you interact with our website pages, links, and features

1.4 Marketing & Communication Preferences

1. Information about how you prefer to receive updates, promotions, or newsletters.

2. How We Use Your Information

We use your information to deliver a seamless By Serve & Sèrve experience:

2.1 To Process Orders

  • Fulfilling purchases
  • Sending order confirmations, receipts, and updates
  • Coordinating delivery with courier partners

2.2 To Improve Our Products & Website

  • Understanding browsing patterns
  • Enhancing user experience
  • Identifying technical issues

2.3 For Customer Support

  • Responding to questions
  • Assisting with returns or exchanges
  • Verifying account or order details

2.4 For Marketing

With your consent, we may send:

 

  • Promotions
  • Product announcements
  • Sèrve collection launches
  • Exclusive offers

You can unsubscribe anytime.

3. How We Share Your Information

We do not sell your personal information.

We may share data with trusted third-party providers who help us operate our business:

3.1 Payment Gateways

(e.g., PayFast, PayStack, Yoco, Shopify Payments)

They securely process your payment information. We do not store card details.

3.2 Shipping & Courier Partners

To deliver your orders and provide tracking updates.

3.3 Shopify

Our store is hosted on Shopify. Your data may be stored on Shopify’s secure servers and databases.

3.4 Analytics & Advertising Tools

(e.g., Google Analytics, Facebook Pixel, TikTok Pixel)

These help us understand how customers use our site and improve our marketing.

All third parties are required to protect your information and may only use it for the services they provide to us.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

 

  • Keep your shopping cart active
  • Remember your preferences
  • Track website usage
  • Improve speed and performance
  • Tailor advertising

You can disable cookies in your browser, but some site features may not function correctly.

5. Data Security

We take data protection seriously.

We use:

 

  • SSL encryption
  • Secure server environments
  • Restricted access to internal systems
  • Trusted third-party payment processors

Despite these measures, no transmission over the internet is 100% secure. You use our site at your own risk.

6. Your Rights

You may request at any time:

 

  • Access to your personal data
  • Correction of inaccurate information
  • Deletion of your data
  • Restriction of how we use it
  • Opt-out of marketing communications

To request any of these, contact us at sales@byserve.co.za.

7. Retention of Your Information

We retain your information only as long as necessary:

 

  • To fulfill your orders
  • To comply with legal obligations
  • To resolve disputes
  • To support business reporting

8. Third-Party Links

Our website may include links to third-party sites.

We are not responsible for their content or privacy practices.

9. Protection of Minors

Our site is not intended for children under 18.

We do not knowingly collect personal information from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

All revisions will be posted on this page with a new “Last updated” date.

11. Contact Us

For any questions, concerns, or data requests, please contact:

📧 sales@byserve.co.za

📞 073 000 9412

📍 69 Scholtz Street, Lichtenburg, North West, 2740